Audience Section

This Section encourages new thinking and approaches to audience research and aims to inspire greater interest in exploring and understanding audiences in diverse settings. Critiques of popular market research strategies and opinion polls and analyses of the profitable sale of audiences to sponsors and owners are welcome. This section is also enthused by investigations of the appropriateness of ‘Western’ theories and methods in ‘other’ settings. 

Co-Chair: Miguel Vicente (Universidad de Valladolid, Spain) [contact] 
Co-Chair: Asta Zelenkauskaite (Drexel University, USA) [contact]
Vice-Chair: Nissim Katz (Kinneret Academic College, Israel) [contact]
Vice-Chair: Maria T. Soto-Sanfiel (National University of Singapore) [contact]
Vice-Chair: Rafal Zaborowski (King’s College London, United Kingdom) [contact]

See the list of all current members of the Audience Section. For more information about a given member, go to https://iamcr.org/members-contact (accessible only to IAMCR members).

To join the Audience Section, login to your account and select My Sections and Working Groups from the menu. A number of IAMCR sections and working groups send notices and other information exclusively to their members. IAMCR members can join up to three sections or working groups.

This section encompasses investigations of the appropriateness of ‘Western’ theories and methods in ‘other’ settings. It is giving special attention to reassessing the theories, methods and issues that inform practices of audience researchers. The nature of audiences as ‘knowledge communities’, ethnographic approaches to researching them, and the extent to which traditional classifications of audiences (masses, publics and markets) are being challenged by the fluidity and ephemeral nature of virtual and mobile audiences are important concerns. 

The Audience Section has a group on Facebook at https://www.facebook.com/groups/IAMCR.Audience/