Audiences across Generations

The full papers presented in this Online Conference Paper panel are no longer accessible. You can see the original abstracts of the papers submitted for presentation in the abstract books.


Respondents have been assigned to papers in this session. Respondents
assigned to a paper are requested to provide feedback via the
discussion platform during the week of 11-15 July. If you are a
respondent please read the paper assigned to you and make an initial
comment on it early in the week of 11 July. See this article on feedback.



Respondent for paper 1439 is Ms. Hejunchao Li

Respondent for papers 139 and 272 is Dr. Katarzyna Kopecka Piech
Respondent for paper 2328 is Ms. Xiaofeng Jia
Respondent for paper 1380 is Dr. Roberto Sánchez Reina

Audiences across Generations
Session Code:
AUD-3
Chair:
María T.
Soto-Sanfiel
National University of Singapore
1439
Advertising literacy skills in school children from Barcelona
Session Code:
AUD-3
J Roberto
Sánchez Reina
Universitat Pompeu Fabra
Pilar
Medima-Bravo
Universitat Pompeu Fabra
Mònika
Jiménez-Morales
Universitat Pompeu Fabra
139
Parental Mediation During Covid19 Lockdown
Session Code:
AUD-3
Hee Jhee
Jiow
Singapore Institute of Technology
Lionel
Goh
Singapore Institute of Technology
Ida
Lian
Singapore Institute of Technology
Elizabeth
Mascrinhas
Singapore Institute of Technology
Theodora
Tan
Singapore Institute of Technology
2328
Chinese Transnational Female Fandom: A Study of Audience of Japanese Male Idols from Johnny & Associates
Session Code:
AUD-3
Hejunchao
Li
University College London
1380
Opting-out is so hard. Emerging adults’ perceptions of barriers of digital disconnection during the COVID-19 pandemic
Session Code:
AUD-3
Katarzyna
Kopecka Piech
Maria Curie-Skłodowska University in Lublin
272
How Message Fatigue toward Social Media Influencer Endorsements Leads to Ineffective Outcomes: The Role of Advertising Literacy, Reactance Tendency, and Perceived Message Value
Session Code:
AUD-3
Xiaofeng
Jia
University of Miami
Yang
Yi
University of Miami
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